Silver Most Popular Car Color Across the Globe
Troy, MI, United States (AHN) – For the tenth year in a row silver is ranked as the most popular vehicle color in the world. According to PPG Industries, a leading manufacturer of transportation coatings the color is the highest it’s been since 1990 when PPG began recording its data.
In North America, the silver, grey and charcoal category saw a dramatic rise in popularity to 31 percent this year. The color accounted for 25 percent of models in 2009 and 20 percent in 2008.
“There’s clearly been a significant strengthening of silver’s popularity in recent years,” said Jane E. Harrington, PPG manager, color styling, automotive coatings.
In Europe, silver and charcoal were used on nearly a third (32 percent) of models followed by black (24 percent), white (20 percent), blue (10 percent), red (9 percent), naturals (5 percent), green (1 percent) and other/niche colors (1 percent).
In the Asia/Pacific region, silver and charcoal (33 percent) were followed by white (21 percent), black (19 percent), red (10 percent), blue (8 percent), naturals (6 percent), other/niche colors (4 percent) and green (2 percent).
“Color is an important component of how today’s carmakers can define and differentiate a vehicle or brand in the marketplace,” said Harrington. “The palette of colors being developed for the automotive market is clearly being influenced by culture, nature, fashion, movies, media, electronics and many consumer products.”
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